News & Info Article Display

  • 01 Sep 2014

Five Characteristics of Spectacular Real Estate Photographs

The importance of quality real estate photography has been emphasised so many times but what features make pictures spectacular? What contributes to the “wow” factor that sets one presentation apart from everything else?

In an attempt to help you build the perfect property presentation, we have compiled a list of the most important characteristics that determine the appeal of real estate photos. Trying to accomplish all of these will make your pictures bright, memorable and attractive. The good news is that you don’t need an expensive camera and tons of photographic equipment to get impressive results.


We will never get tired of repeating that good light is the heart and soul of professionally-looking real estate photography.

Choose the day and the time for the photo session wisely. The house should look bright but refrain from relying on excessively strong light. It will result in the so-called burnout effect that is as bad, as looking at gloomy pictures.

Photographing the façade and the landscape is less tricky than creating the perfect interior photographs. If necessary, use additional sources of light inside the house. This rule is particularly true for the people relying on a smartphone to take pictures. Turn the flash off and make the rooms as bright as possible.

Harmony in Terms of Composition

Sometimes, it will be difficult to pinpoint the exact thing that makes one picture great. In such instances, the composition is usually the factor to examine.

A balanced and harmonious composition looks aesthetically-pleasing. The most important subject or object of the photograph has to be positioned centrally. A good picture has a number of other elements, as well, but the hierarchy is clear right from the start. There should also be some empty space and background to put the entire composition in context.

Be careful when composing your pictures. Try not to cut essential items in half or zoom too close, making it impossible for the audience to picture what the particular item or part of the house is. A little bit of creativity in terms of composition can be fun but sticking to the classic photography rules will provide your audience with a visually-pleasing presentation and a lot of information about the property.

Attention to Detail

The best photographers have an eye for detail. Though photographing the “big picture” is important, the tiny details will sometimes make your photos unforgettable.

Standing in the backyard and taking a shot of the room through the open window will be unusual and quite interesting. Focusing on cast iron ornaments that present the rustic charm of your property will speak much more than a complex shot of all the items in the living room.


Eye-catching pictures are colourful. The light has a lot to do with the brightness of the colours but putting a bit of effort in home staging will also pay off.

Use bright accessories to add splashes of colour in an otherwise plain and boring room. These could be pillows, rugs or ornate curtains. A bouquet in a vase on the kitchen countertop will liven up the photograph and diminish the “sterile” appeal of the room.

You can do a bit of photo adjustment through the use of image editing software. Enhance the colours a tiny bit to make the pictures more exciting but refrain from overdoing it. The presentation has to be realistic.

Visual Interest

Most real estate photos tend to look the same – they are shot from the same angle, they feature the same pieces of furniture and parts of the room. Predictability is essential for giving potential buyers a general idea about the house but a little bit of playfulness will pay off, as well.

Choose unusual angles to photograph the rooms. Get down on the floor or climb on the chair and try to picture the room from above. You may even attempt black and white photography for a couple of the details. Once again, this approach will add the finishing touches to your presentation. Give potential buyers everything that they need to make a decision but try to recreate the “spirit” of the house through your photographs, as well.

Dedicate enough time to shooting the pictures, if you want to make them perfect. Finally, remember to take many pictures of each room. The more you should, the more possibilities you will have for inclusion in the listing.