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  • 30 Sep 2014

Selling Real Estate in a Digital Age: What does It Take to Get Noticed?

New technology has changed so many aspects of life, including the way in which we buy and sell property. Computers, smartphones and other innovations have simplified the task of creating an attractive presentation and reaching a large pool of potential buyers.

If you are about to sell your house, you are probably wondering about the best approach in terms of marketing and getting in contact with serious buyers. Embracing new technology and understanding the manner in which real estate marketing has changed over the years will give you the chance to make the most of the upcoming sale.

You have the Chance to Reach More Sellers

Digital technologies have enabled you to spend less and to reach more people with your real estate listing.

Choosing the right online channel and knowing what kind of information to include in your listing will enable buyers to find your offer. You can adopt a passive approach towards real estate selling and still be successful because of the digitalisation.

Use this chance to your advantage. There’s no need to limit yourself to just local buyers. You can easily go regional, even national. Just choose the right websites for the promotion and do your best to put a coherent, compelling listing together.

You have the Chance to Go Visual

Visual presentations are much more exciting than text, especially when it comes to purchasing a next home. People want to see every detail, they want to imagine what the house would look like after it gets purchased.

Put heavy emphasis on visuals. Do your best to show everything a buyer would like to find out about the house. Opportunities like the one provided by My Real Estate Voice will take your listing to the next level and appeal to young, modern buyers.

You have the Chance to Tell a Story

The best listings manage to provoke an emotional response from the pool of potential buyers. If you manage to achieve this goal, you will meet success and discover the perfect opportunity to sell your house quickly and at the best possible price.

Use visuals to tell a story. Present the exterior of the house, the little accessories that you are in love with, the peacefulness of the neighbourhood. The more you tell your buyer, the easier it will become to get that person responding to your message. Instead of making the presentation sterile and static, put some heart into it. The effort will pay off.

Embrace Technology and Make It Work for You

New technology can really work for you, if you are willing to learn how it all happens and how your approach towards real estate marketing needs to change.

Interesting, well-constructed listings can easily go viral. Try social networks to boost the popularity of your property ad. Utilise multiple channels to see how the audience is going to respond and modify your approach on the basis of feedback that you get.

Contemporary technology has one great advantage – you are provided with instantaneous feedback. Analysing this information and modifying your next move to address the needs of the audience can boost the relevancy of your listing and help you sell faster.

Make Your Marketing Go Viral

As already mentioned, the viral component of digital listings is one of the most powerful weapons that sellers can rely on.

Videos and other types of multimedia are much easier to turn viral than simple, old text. This is yet another reason why you should be putting emphasis on quality photographs.

Don’t underestimate the importance of originality for the viral factor. People like to see things that are different, unique, beautiful to look at or funny. Spend some time on coming up with a theme or a general tone for your real estate marketing efforts. Understand what your target audience is looking for and use this information to potentially make your listing viral and reach a much larger target audience.

Photo courtesy of pallspera.com

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