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  • 03 Nov 2014

Love at First Sight: Why It Matters for Property Sellers

Do you know how much time you have to impress potential property buyers? Take a guess! The figure falls in the seconds range and this is why you need to come up with the most original, spectacular and eye-catching presentation.

You have to make buyers fall in love with the real estate listing at first sight. Understanding the newest trends and having a good idea about how people look for information will help you present residential or commercial real estate for sale in the best possible way.

Today’s Audience has a Short Attention Span

Your real estate listing has approximately 20 seconds to impress individuals looking for a new home.

The attention span of the audience is decreasing all the time. Numerous presentations are competing for attention, which is why people don’t give their full dedication and commitment to one listing for longer than 20 seconds.

First impressions matter the most. The audience relies on the pictures to get a better idea about the property and to decide whether to continue exploring the listing or begin searching for something else.

Which Listings are Most Engaging?

Statistics show that listings having photographs and videos experience much higher audience engagement.

A picture is worth a thousand words or so the old saying goes. When it comes to real estate for sale, the saying couldn’t be any more accurate. People form first their impression on the basis of images. Words are used to provide additional information but they don’t have the same impact.

Real estate listings that feature videos get nearly 400 per cent more engagement than the ones that rely solely on text. Any type of multimedia is essential for making the audience “fall in love” at first sight. The more you focus on such innovative communication strategies, the happier you’re going to be with the outcome.

Some Interesting Statistics about Real Estate Photos

According to a Wall Street Journal report, nearly 95 per cent of the property buyers dedicate approximately 20 seconds to exploring the first photograph accompanying the listing. This photo is the one that will determine whether the viewer is going to explore more information about the property for sale.

The overall amount of time dedicated to viewing real estate photographs is 56.5 seconds. Only 20 per cent of the audience’s time is dedicated to exploring the text. 

It’s also interesting to note that the quality of photographs matters. A study shows that listings featuring professional photos get nearly 140 per cent more clicks than the online listings that have poor quality pictures.

Selling Property with Great Photos: A Couple of Tips

It’s obvious that photographs play a vitally important role in determining the attractiveness of real estate listings. What does it take to make the pictures attractive and eye-catching? Here are a couple of basic ideas and you can find more information in our article about real estate photography tips:

  1. Start with an exterior picture and follow with more photos. Take the audience on a “virtual” tour.
  2. What are the property’s biggest strengths? Make sure that the pictures highlight these unique features.
  3. Choose a time of the day that will guarantee the quality of light. The best light will make your pictures brighter and much more attractive. Refrain from shooting during cloudy days but excessively bright light is not a good idea either.
  4. Use a tripod. It will guarantee the sharpness of your pictures. Blurry pictures are a sign of negligence and you can easily avoid this problem.
  5. Image editing software is your friend but use such programs for small corrections. The excessive use of filters and image adjustment options will create a presentation that is far from realistic.

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