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  • 05 Jan 2015

Real Estate Photography Tips: Capturing Curb Appeal in Pictures

Real estate buyers spend a lot of time exploring the exterior photographs. These are the first ones in the presentation and often, they’re used by buyers to make decisions about the overall interest in the particular house.

Your curb appeal pictures are the ones that set the tone of the entire presentation. This is the main reason why you have to make sure that exterior photographs are spectacular. We’ve already discussed the challenges of good interior photography. The exterior of the house presents an entirely different set of challenges.

Ready to start photographing your home for sale? Use the following tips to capture the curb appeal in your pictures and make them stunning.

Choose the Right Moment

The first and the most important question that has to be answered focuses on the best time to take those exterior photographs. The weather isn’t that important – exterior photography will look great even if the sky is cloudy. Picking the right time of the day, however, will impact the depth and the saturation of your pictures.

Most professionals agree that morning photography is the one that delivers the best results. It’s important to start early enough and give yourself time to finish before the sunlight becomes intense. Having the sun behind the building will make it incredibly difficult to have the property exposed in the best possible way.

A cloudy day will make the job easier, particularly if you lack experience in architectural photography. Try several different photography positions and explore the pictures on a big screen – all of the details should be clear and visible. 

There are several other factors to consider when choosing the time of the day. Trees and nearby buildings will cast shadows on your house. Think about the movement of the sun and pick the moment that will have the entire property fully-exposed and properly lit.

A general rule of thumb to follow is to have the sun behind your back while photographing. This way, you’ll get perfect details and enough light to make the exterior pictures beautiful.

Angles and Perspective

Frame the right shot and experiment with the angles.

Walk around the garden and even go out to the street. Is it possible to climb on a nearby hill or another elevated spot to make the angle a bit more intriguing? Alternatively, you can attempt taking the picture from the second or third floor of a nearby building.

These different angles will add some diversity and provide potential buyers with additional information about your property. They will create perspective. A frontal picture of the façade is essential but it will be insufficient in terms of providing context and all of the details that property buyers are looking for.

Make sure that you’ve included all important components of the exterior. You should never cut out the swimming pool or the kid’s play area. Statues and other interesting garden accessories should be presented in the shot, as well.

Panoramic Shots or Focus on the Façade?

Many amateur photographers wonder whether to focus on the façade or to create a panoramic picture. Both of these approaches have their charm but which one accomplishes better results in terms of marketing?

If the house is brand new or recently renovated, you should focus on the façade. Older property will benefit from a panoramic view that provides additional details and gives the potential buyer more information about the surroundings.

You should also think about including the fence in the shot. It will frame the picture nicely and make the composition richer. Once again, it’s important to experiment. Do a couple of close façade shots, after which you should consider moving back. A couple of different photographs will usually be best in terms of capturing the curb appeal.

Reflections and Shadows

This is a slightly more playful aspect of architectural photography. Using reflections and shadows creatively will make your pictures more dynamic and add some depth to the shots. If you don’t have the experience, you’ll need to experiment with taking pictures at different times of the day. Compare the outcomes to see how the components affect the overall appearance of your visual presentation.

It’s a basic rule of photography to look for reflections. These add new dimensions to pictures and break up the strict lines of architectural buildings. The reflective surface of the swimming pool, for example, is one great possibility for exercising a bit of creativity and capturing your property’s curb appeal.

A great exterior shot or two will get potential buyers immediately interested. Dedicate some time to taking the perfect picture. First impressions matter, especially in a highly competitive market. Take a look at other listings to see what the photographers have done right and to note their biggest mistakes. Use this information as your source of inspiration and don’t be afraid to experiment with the shots.